Our Team









Joe Armstrong II - President/CEO

Joe Armstrong II has spent over three decades working closely with clients and their families, to secure a sustainable future. Joe provides in-depth estate planning, while maximizing clients' wealth, and achieving their retirement goals. As President and CEO, Joe has played a major role in the growth of the Equity Financial Group, paving the path to braoden the investment landscape that you see today at the company.

Over the years, Joe has continued to build and maintain the tight-knit culture found at Equity Financial Group. As a proud husband and father of four, he recognizes the importance of providing clients with the comfort of a family oriented atmosphere. As you will find with any member of our team, Joe values nothing more than keeping the clients interests ahead of ours.  








Joey Armstrong III - Financial Advisor

Joey serves as a representative of both Equity Financial Group and Redhawk Wealth Advisors. Joey specializes in the development of comprehensive financial plans through a detailed and thorough discovery process. Working closely with clients, he focuses on gaining a deep understanding of not only their investments, but their entire financial picture. Joey works to review and analyze facets of each client's financial situation including long and short term goals, retirement objectives, risk management, investment management, and estate planning.

Along with being a liscensed financial advisor and insurance agent - Joey has earned his Bachelor of Science in Business Administration from Oklahoma State University with a concentration in marketing and finance. During his time at Oklahoma State, Joey was active in multiple clubs organizations, and was a member of Sigma Nu Fraternity. Joey enjoys spending time with his wife and daughter, along with their goldendoodle Hank. Joey also like to make his way to the golf course when he gets a chance! Be sure to visit Joey's Advisor Profile, and don't forget to stop by his Riskalyze page, to receive your free Risk Assessment.  










Joe Armstrong Sr. - Founder

Founder of Equity Financial Group, Joe Armstrong Sr. was an Oklahoma native, born and raised in Tulsa. Joe attended Tulsa Central High School, and continued his education at the University of Tulsa prior to joining the United States Air Force during the Vietnam War.  Shortly after discharge he obtained his insurance licensing and began assisting clients throughout Oklahoma, Texas, and Kansas in growing and conserving the value of their estates. Working in and around the financial industry for over 50 years, Joe credited the longevity of his career to hard work, honesty, and his focus on embracing adversity.

Joe measured his success by the trust he has earned from the life-long relationships he maintains with his clients. Joe always enjoyed meeting and working with clients of all ages and backgrounds. Aided by his years of experience, Joe always lead by example with the ability to provide unique financial solutions to current and potential clients, never sacrificing the clients best interest.